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    <lastmod>2022-01-03</lastmod>
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    <loc>https://www.denitresseferrell.com/blog/dei-taskforce-tips-from-coach-deni</loc>
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    <priority>0.5</priority>
    <lastmod>2021-11-12</lastmod>
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  <url>
    <loc>https://www.denitresseferrell.com/blog/how-most-dei-efforts-fail-part-two</loc>
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    <priority>0.5</priority>
    <lastmod>2021-10-26</lastmod>
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    <loc>https://www.denitresseferrell.com/blog/how-most-dei-efforts-fail-part-one</loc>
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    <priority>0.5</priority>
    <lastmod>2021-10-20</lastmod>
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  <url>
    <loc>https://www.denitresseferrell.com/blog/the-price-of-blackexcellence</loc>
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    <lastmod>2021-10-05</lastmod>
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      <image:title>Blog - The Price of #BlackExcellence (And Why We Have to Stop Paying) - Make it stand out</image:title>
      <image:caption>The Price of #BlackExcellence (And Why We Have to Stop Paying)</image:caption>
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    <loc>https://www.denitresseferrell.com/blog/dreams-arent-just-for-kids</loc>
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    <lastmod>2021-09-21</lastmod>
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  <url>
    <loc>https://www.denitresseferrell.com/blog/newly-minted-managers-read-this-first</loc>
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    <priority>0.5</priority>
    <lastmod>2021-09-17</lastmod>
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      <image:title>Blog - Newly Minted Managers: Read This First!</image:title>
      <image:caption>A significant chunk of my work is helping clients unlearn what they think they know about “good work” and “good leadership.” Because so much information out there is either cookie cutter or outdated, or both. And that holdover information – whether it’s explicit or more subtly ingrained – works against creating a career with intentionality and deliberate design. And this evaluating, revisiting, and unlearning has to happen at every level – the individual, the team, and the company at large.</image:caption>
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  <url>
    <loc>https://www.denitresseferrell.com/blog/how-to-hit-the-ground-running-as-a-new-manager</loc>
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    <priority>0.5</priority>
    <lastmod>2021-09-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6064b4f14694ef5f1ccf9f4a/1631831569151-G52CEYWA18T2DZ0EWRIO/rs%3Dw_1280+%281%29.jpeg</image:loc>
      <image:title>Blog - How to Hit the Ground Running as a New Manager - Let me start with a story. I spent a significant chapter of my career in manufacturing. If you’re not familiar with that world, there’s really just one thing to need to know: a breakdown in the supply chain inevitably turns into delays on the factory floor. And once that happens you’re looking at a cascade of scrambling teams, late deliverables, and financial losses all throughout the company.</image:title>
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  <url>
    <loc>https://www.denitresseferrell.com/blog/promoted-but-not-prepared</loc>
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    <lastmod>2021-09-17</lastmod>
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      <image:title>Blog - Promoted but Not Prepared</image:title>
      <image:caption>How Companies are Failing New Managers. Let’s really get into middle management. This might not be the largest part of your organization but, regardless of the numbers, you can’t afford to neglect your people at this level. Why? Because middle managers are actually the most impactful and influential part of your organization. Believe it.</image:caption>
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  <url>
    <loc>https://www.denitresseferrell.com/blog/ek59kgqb7tazv7ppdmi32ob9ws0l2s</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-09-17</lastmod>
    <image:image>
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      <image:title>Blog - Your Middle Managers are your DEI MVPs. Here’s why:</image:title>
      <image:caption>Every day I think about the steps we need to take to lift up and guide diverse talent to success. I’m committed to coaching so-called “minority” individuals to embrace our potential, shift our mindset, increase our self-determination, and create our own definitions of success.</image:caption>
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  <url>
    <loc>https://www.denitresseferrell.com/blog/heres-why-you-may-need-a-clean-break</loc>
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    <priority>0.5</priority>
    <lastmod>2021-09-17</lastmod>
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      <image:title>Blog - Here’s Why You May Need a Clean Break</image:title>
      <image:caption>Let’s recap: Your brand is powerful, whether you pay attention to it or not. No matter what you do, you are always building your personal brand. So whether or not you’ve deliberately crafted your brand and deeply considered how to position yourself - in your company and your field - you definitely have one. And it’s either helping you or it’s hurting you. There’s no in-between.  If that seems harsh, consider this:  How do you respond to mixed messages? How do you respond to missing information? When you’re making a big decision, how often do you choose an ambiguous option over a clear winner? When you’re making a purchase, do you pick a product that kind of more or less maybe meets your needs or one that obviously checks all the boxes?</image:caption>
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    <loc>https://www.denitresseferrell.com/blog/i-told-my-therapist-i-was-lazy</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-09-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6064b4f14694ef5f1ccf9f4a/1631894098990-HYOOXDKYVCDXT0CELBVT/rs%3Dw_1280+%286%29.jpeg</image:loc>
      <image:title>Blog - I Told My Therapist I Was Lazy! - You know the story: in the quest to become more marketable and more competitive, you go after all the professional development, all the certifications, and every boot camp you can find.</image:title>
      <image:caption>You do everything you can to shore up your weaknesses and close up those skill gaps. Because that’s what you’re supposed to do, right?</image:caption>
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  <url>
    <loc>https://www.denitresseferrell.com/blog/you-need-something-bigger-than-a-pep-talk</loc>
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    <priority>0.5</priority>
    <lastmod>2021-09-17</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6064b4f14694ef5f1ccf9f4a/1631893808619-V4D53A683DWNYY2JHZKB/rs%3Dw_1280+%285%29.jpeg</image:loc>
      <image:title>Blog - You Need Something Bigger Than A Pep Talk - Everyone loves a good pep talk, right? Sometimes when it feels like you’ve been hitting the same wall over and over, the right words from the right person can make all the difference. But it doesn’t always work, does it? Sometimes, when we are too deep in our challenges - and all the feelings that come with them - that pep just can’t break through. ?</image:title>
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  <url>
    <loc>https://www.denitresseferrell.com/blog/back-in-the-office-and-anxious-about-it-youre-not-alone</loc>
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    <priority>0.5</priority>
    <lastmod>2021-09-17</lastmod>
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      <image:title>Blog - Back in the Office and Anxious About it? You’re Not Alone. - If you’ve been fortunate enough to work from home over the last year and half, you might have mixed feelings about “returning to normal.” Specifically, you might be weighing some serious pros and cons about returning to the office. Working from home might not have been ideal. For folks who had the extra space, setting up a functional home office - with a door you could actually close - might have been a breeze. For others it was the kitchen table, the couch, or even a closet. Add parenting, homeschooling, pet care, and disinfecting literally everything — and it’s not surprising that some of us are EXCITED to go back to the office. But that’s not universally the case.</image:title>
      <image:caption>Despite the challenges, distractions, and frustrations of working from home during COVID, one thing changed for the better. Micro-aggressions went down. I don’t mean that racism disappeared, or that problematic colleagues changed their hearts and behaviors overnight. I mean that, for a significant number of us, we were no longer confronted by micro-aggressions in the same way.</image:caption>
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    <loc>https://www.denitresseferrell.com/blog/your-reputation-does-not-precede-you-take-charge-of-your-personal-brand</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-09-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6064b4f14694ef5f1ccf9f4a/1631893024461-UFDFD2RWKZGG3WVKV94H/rs%3Dw_1280+%283%29.jpeg</image:loc>
      <image:title>Blog - Your Reputation DOES Not Precede You: Take Charge Of Your Personal Brand - While Olivia Pope may have had a miserable personal life, professionally, she was expertly branded!  Her tagline, "it's handled" is just as recognizable as Nike's “Just Do It." But more than that, she’s a prime example of the phrase “your reputation precedes you.” Her undeniable ability to get the job done is the ultimate clap back to any attempt to insult or undermine her.</image:title>
      <image:caption>She is the best at what she does, and she knows it and owns it— and anyone who matters knows it too. If you haven’t yet, I really encourage you to consider your branding.</image:caption>
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    <loc>https://www.denitresseferrell.com/blog/its-handled-how-to-be-your-own-top-priority</loc>
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    <priority>0.5</priority>
    <lastmod>2021-09-17</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6064b4f14694ef5f1ccf9f4a/1631827687290-KB5B2C2W4XPO08944R58/it%27s+handled.jpeg</image:loc>
      <image:title>Blog - “It’s Handled”: How To Be Your Own Top Priority - Sometimes a show will just come along, grab your attention, and not let go. It has everything you’re craving and you can’t get enough of it. For me — when it came to drama, intensity, and flawless fashion — Scandal ﻿delivered every time.  For folks who were a little less obsessed, here’s a quick reminder: the series revolved around a high-power Black woman, Olivia Pope, and her role as a “fixer” for the political elite in Washington DC. From the White House to her own firm, Olivia was a master at protecting secrets, averting crises, and making other people’s problems go away. Her iconic phrase “It’s handled” summed up her status as the best of the best in her work. What’s not to love? nd out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.denitresseferrell.com/blog/protect-your-potential</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-09-17</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6064b4f14694ef5f1ccf9f4a/1631827208638-O0EMA0TTNGE4AKCWT24T/protect+your+potential.jpeg</image:loc>
      <image:title>Blog - Protect Your Potential - On your journey to YOUR definition of success, you’re going to have some unlearning to do. Whether you got bad advice early in your career or slowly absorbed it over time, taking an honest look at your mindset (and your behaviors) is a must. But it is also critical to take an honest look at your work environment and its impact on your total wellbeing.  it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.denitresseferrell.com/blog/dont-underestimate-toxic</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-09-17</lastmod>
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      <image:title>Blog - Don’t Underestimate Toxic - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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  <url>
    <loc>https://www.denitresseferrell.com/blog/f/you-dont-have-to-be-comfortable-to-get-complacent</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-09-17</lastmod>
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      <image:title>Blog - You Don’t Have To Be Comfortable To Get Complacent</image:title>
      <image:caption>An excited woman celebrating with confetti and open arms</image:caption>
    </image:image>
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  <url>
    <loc>https://www.denitresseferrell.com/blog/f/mindset-matters-never-neglect-it</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-09-17</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6064b4f14694ef5f1ccf9f4a/1622136617183-8TO7FOYVP92MTC15A8XD/dagmara-dombrovska-1Nyqka6UgfI-unsplash.jpeg</image:loc>
      <image:title>Blog - Mindset Matters: Never Neglect It!</image:title>
      <image:caption>A pink neon sign that reads “Just breathe” on a wall of botanicals</image:caption>
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  <url>
    <loc>https://www.denitresseferrell.com/blog/f/code-switching-is-not-co-signing</loc>
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    <priority>0.5</priority>
    <lastmod>2021-09-17</lastmod>
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      <image:title>Blog - Code-Switching Is Not Co-Signing</image:title>
      <image:caption>A pink neon sign that reads “Just breathe” on a wall of botanicals</image:caption>
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    <loc>https://www.denitresseferrell.com/blog/f/its-hard-to-bring-your-whole-self-to-work-do-it-anyway</loc>
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    <priority>0.5</priority>
    <lastmod>2021-09-17</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6064b4f14694ef5f1ccf9f4a/1622135905949-3WW6D0V4YJB8IFE1UMJH/whole+self.png</image:loc>
      <image:title>Blog - It’s Hard To Bring Your Whole Self To Work. Do It Anyway.</image:title>
      <image:caption>A pink neon sign that reads “Just breathe” on a wall of botanicals</image:caption>
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  <url>
    <loc>https://www.denitresseferrell.com/blog/f/is-your-mentor-the-one</loc>
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    <priority>0.5</priority>
    <lastmod>2023-11-29</lastmod>
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      <image:title>Blog - Is Your Mentor “The One”?</image:title>
      <image:caption>A pink neon sign that reads “Just breathe” on a wall of botanicals</image:caption>
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  </url>
  <url>
    <loc>https://www.denitresseferrell.com/blog/f/taking-a-moment-to-breathe</loc>
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